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June 20, 2006

Why Will People Pay Access to Your Membership Website?

Filed under: Membership Reward — philhuff @ 5:48 pm

Many people wonder with all the free information available on the internet why anyone would pay for access to a members only website.

I’ll answer this by asking you a few questions. Have you over subscribed to newspaper or magazines or newsletter? Have you ever bought a book on a certain topic? But wasn’t the all or most of the material available from free sources?

You paid for the information either to save time or because you thought the information would be better or more specialized for what you were looking for, isnt that correct? People pay for access to a membership website for the same reasons. They pay to get access to specialized information/coaching/data/service that is hard to find anywhereelse, or would be time consuming to find on their own. etc.

The amount of free information on the information you can findonline is incredible, but have you done a search on google lately. Try it. I just typed in the dog breed, “pit bull” and got 389,000 matches! Do you want to go through 389,000 pages? I sure don’t and a certain percentage of the people looking for information on that topic would be willing to pay for access to a website with just the best information on that or almost any other topics.

By chosing your topic carefully you will find people who are will to pay you for your specific, targeted information, just like they pay for books, magazines, etc.

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