Should You Offer a 100% Unconditional Money Back Guarantee?
After reading everything from the “guru’s” many, many years ago, I believed and followed the “unconditional money back guarantee” on all my informational products both low and high priced. (and my first membership site 2 years ago)
However after testing I found that this often attracted what I call “high maintenance” customers and members.
So I stopped offering this kind of unconditional guarentee.
Since then I’ve run into many other successfully people who have the same attitude on guarantees. What we’ve all found is that you attract a much more serious customer and the problem customers screen themselves out by not ordering.
On the flip side, the most problems I’ve ever had is offering an extremely low trial membership (something like $10) with a no question money back guarantee, and found it attracted a ton of high maintenance, whiney, problem members.
